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Bouquets to 2 PR Chiefs

Click to see original imageTwo premier public relations directors who have served important Utah institutions well for many years recently have retired or shifted emphasis in their careers. They are: Edwin Butterworth, who recently retired after heading Brigham Young Unlversity’s Pubic Communications Department for nearly 30 years. And David L. Blgler, who has moved to San ranclsco to become western area director of ublic affairs for United States Steel for 13 westem states. A native of Provo, he had been mountain states district director of public affairs for the corporation since 1963, with offices in Salt Lake City. Both men have wielded an important influence in public affairs and communications and have been instrumental in keeping the people informed concerning activities of their respective institutions. Far from merelylhandling news releases and in- ouse publications, their work has caled for difficult administrative decisions, speech – writing, dealing with high-level executives, and handling multitudinous sensitive problems relating to their work. Mr. Butterworth, with the ranli of assistant professor, taught classes at BYU for manly; years, and edited various pub ‘cations besides being responsible for thousands of newspaper, magazine and radio – television news and feature stories about BYU. He authored the ‘Y’ centennial volume, “Brlgham Young University: 1000 Views of 100 Years,” and edited a volume of former President Ernest L. Wilkinson’s addresses. He brought to BYU an expertise in joumalism acsiuired in editing capacities wi h Salt Lake Te egram, the Tribune, and the Deseret News. From time to time he served in various church and civic capacities and was elected to a number of honor and professional societies. He received his B.A. degge at University of Utalt and his .A. at BYU. Mr. Bigler graduated from University of Utah in joumalism in 1950, He joined U.S. Steel as a training instructor at Geneva Works after being a correspondent for United Press. He transferred into public relations in 1954 as field representative Cleveland District. He retumed to Utah in 1957 as assistant director for public affairs for the mountain states before becoming director in 1963 a post he held until his recent ggomotion. Geneva Works has en the prime focal point in his public relations work – and in his new capacity he still will have general supervision of public afairs activities in the Beehive state. Mr. Bigler’s leadership in civic affairs included serving as first fund campaign director forUnited Way of Utah County – and he set a level of success that has served as an example ever since, He has been prominently identified with many civic, industrial. and historical organizations in the Provo – Salt ake area and elsewhere in the motmtain states. As a footnote, we must say that both Mr. ‘Bigler and Mr. Butterworth have in very deed exhibited the attributes of good public relations executives, being congenial, tactful, diplomatic and pleasant to work with. The Herald has been closely associated with both of them. We feel the citizens have benefitec greatly from their talents and leadership. We join now ir wishing them well in their new pursuits.